The People at Red Mud Media

Ralph has worked in the online marketing industry for over 10 years, predominantly in search marketing.

His experience lies in both paid (PPC) and natural (SEO) search and he has worked for agencies as well as client side in a wide range of highly competitive industries; namely Travel, Finance, Retail, Charities and Gambling.

Brands worked on include:

lastminute.com, Travelocity, Expedia, Hotels.com, American Express, MBNA, Cancer Research, easyJet, Teletext Holidays, AVIS, Comet, Intercasino, ING Direct and AXA Insurance.

In June 2008, Ralph left his role as SEO Manager for lastminute.com (Europe & APac) to commit himself to Red Mud Media Ltd.

With over 7 years experience from 2 top 5 full service digital agencies Darren has a wealth of experience in managing and delivering solutions for clients.

He has hands on experience in building and optimising PPC, display, partnerships, meta search, affiliates and social media campaigns for clients.

He has worked extensively in creating and executing digital strategy for a wide range of businesses.

More recently Darren has had a focus on integrating analytics with digital marketing channels to get a completely holistic view of a clients online world and is regarded as one of the leading thinkers in cross channel analysis and attribution.

Some of the clients Darren has worked on:

Thomson, First Choice, Phones4U, AXA, Nationwide, Accor hotels.

Darren joined Red Mud Media Ltd in July 2010, leaving his role heading up the TUI (Thomson and First Choice) at Media Contacts.