Anchor text benchmarks One of the clearest signs that Google looks for when trying to determine whether a site has an unnatural link profile is the use (or over use) of exact match keywords in the anchor text of links. A natural looking link profile will usually be dominated by brand terms and generics like [...]
Google Reader was launched in 2005 to make it easy for people to discover and subscribe to their favorite websites. On March 13, 2013, Google announced that on July 1, 2013, they will retire Google Reader. This seemingly irreplaceable tool is one of, if not the most treasured possessions in the SEO and social media [...]
We’ve received quite a few questions from bloggers about “The Interflora Situation”, so here’s our clarification, with general suggestions for bloggers who don’t want to lose their reputations. In case you missed it, last week Google penalised Interflora and regional newspaper networks – decimating their rank status – because (ahead of Valentine’s Day) Interflora bought [...]
The latest news from the Twitter developer’s forum is the announcement that Twitter will be implementing two new fields to the Twitter structures returned by the API. Namely, a filtering_level attribute and a lang attribute. The new streaming-only filtering_level attribute will assign a value to metadata of tweeters posts. These values will be used [...]
Continue Reading →Have you ever wondered what your retainer actually pays for? It is common practice for SEO agencies and consultants to slap on a monthly retainer fee, but very often, there is a lack of transparency from the provider on what the client stands to benefit from this arrangement. We typically give clients a choice on [...]
Continue Reading →According to an excerpt from his forthcoming book, “The New Digital Age”, Google Executive Chairman, Eric Schmidt, sees, amongst despots uniting to form a Good Fellas version of the EU and machines that algorithmically suggest outfits based on your day’s scheduled routine, there is also something for SEOs to ponder. “Within search results, information [...]
Continue Reading →Are you struggling to come up with great ideas for your content? Do you need some help getting your social media strategy? Are you trying to teach yourself WordPress? Maybe you’re attempting to make sense of why your Google AdWords campaign isn’t delivering the spike in conversions you expected… Coming up with great content is [...]
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