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Reporting – PPC

 

Paid search is arguably the most accountable form of advertising because you can literally attribute the performance of every penny/cent of your investment to key metrics.

To do this properly, however, means you need to make sure your reporting is set up properly so that you can extract actionable data from your reports.

When we review and set up your PPC reporting we will look at the following:

  • Keyword Performance
  • Key Campaign Metrics – CPC, CTR,
  • Landing Page Optimisation
  • Conversion Rate Optimisation
  • ROI by Keyword
  • Quality Score
  • Search Queries

All reports can be set up and customized for you so that you receive them in the format and the frequency of your choosing.
Get in touch with us today to help you turn your reports in to something useful with actionable data.