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Search Campaign Structure


Segmenting and Organising Paid Search Campaigns

If you want to make life easier for yourself in terms of managing your search campaign then it is essential that you put a bit of time and effort into setting up your campaign structure.

The benefits of a well organised search campaign range from simply making it easier to navigate from one adgroup to the next to being able to optimise your campaign in order to get the absolute maximum efficiency.
Just like your website’s information structure needs to be carefully planned, so too does your paid search campaign. Your search campaign needs to be structured in such a way that it can grow organically and systematically rather than through a series of add-ons that eventually lead to an uncontrollable beast which needs to be completely dismantled and rebuilt.

Re-organising and Re-structuring Your PPC Campaign

Red Mud Media would require access to your campaign, either by direct access or through a full campaign download provided to us in an XL worksheet.

We will look at the breadth of keywords, how they are categorised and matched, what text ads are associated with them and what landing pages users are being taken to. Taking these and other elements into consideration, we will come back to you with a list of recommendations from keyword expansions to text ad copy and bid recommendations which we can carry out for you or as an easy to follow checklist.

Building a Paid Search (PPC) Campaign from Scratch

If you would prefer not to give us access to your campaign, or don’t have a campaign for us to review, but would prefer us to build you a new campaign from the bottom up, then we are happy to do so.

We will ask for any information you can provide about a campaign’s performance to date because we can make more robust suggestions based on lessons learnt.