PR Tools
There are hundreds of PR submission sites out there which makes it possible for anyone to get their news out to the masses. Some are paid services and some are free, but here we will feature a handful of sites we use most frequently.
While the SEO benefit of links from press releases may be questionable (to some), there is no doubt it plays an influential role in the overall picture. For example, if your site ranks 10th for a particular term and you manage to get your press release listed on Google news, you effectively end up with two listings in the natural search results; one at the top and one at the bottom. Add your paid search listings to the mix and you have 3 postions on the first page!
PR Web
Services here start at around £40 per press release. We have succeeded in a top of the pile listing on Google for highly competitive keywords as a result of submitting to PR Web's specially designed SEO package.
PR Newswire
PR Newswire boasts the biggest pickup, furtherest reach, more search engine referrals and more qualified viewers than any other major newswire according to this as well as a PR Toolkit for entrepreneurs and small businesses.
Marketwire
Marketwire is a leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.
