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Content Strategy

Having a content strategy is vital to successful SEO and Social Media. Our solution helps you understand what you need to be producing to meet your target audience needs, how often and through what medium.

Quality over Quantity

In this age of social media, the question you need to ask yourself about every piece of content you produce is, “Would I share that with my friends/colleagues?” If the answer is “No” then you should probably rethink that piece of content.

We appreciate it might be very difficult to make your Privacy Policy page look sexy, but that’s not exactly a key component to your product…. (Unless you provide an email subscription service or similar!)
A content strategy will help you:

  • Understand what topics (and keywords) you should be covering
  • What resource you need to produce quality content on a regular basis
  • How to plan ahead so that you know what you will be writing about, when and have the time to research and compile a quality piece of content.
  • Where you should be placing that content; On your site? On your social media profile? On another site?

Red Mud Media can also help you produce the content if you don’t have the resource in house.

We use qualified copywriters who are either bloggers themselves or specialists in their niche area and we don’t lock them up where you can’t see them either!

Get in touch to find out what we can do for your business.