Useful Tools
There are literally hundreds of tools out there to help you manage your day to day search marketing, social media, PR and link building activities. We can't feature all the tools out there as we might be here all day, so we've handpicked the ones we use to give you an insight into how we work.
Keyword Research Tools
The tools we use to help us with our keyword research service include the freely available Google AdWords tool, WordTracker and Keyword Discovery.
SEO Tools
Our primary tool for SEO is the human eye, but we also rely on tools such as those provided by the SEOMoz Pro suite, RAVEN and free tools such as Yahoo! SiteExplorer.
PPC Tools
The size of a campaign goes a long way to dictating which tools you need here, but one essential would be Google AdWords Editor.
Social Media Tools
Once again, RAVEN features heavily in our day to day social media activity, along with tools like TweetDeck to help stay on top of all those useful tweets that flow constantly throughout the day.
PR Tools
There are plenty of great tools to help you with your PR activities making it possible for anyone to conduct a basic PR campaign which can yield great results including PR Web, PR Newswire and free tools like PRLog.
